Once in a while you hear a tannoy announcement that makes you smile, not the normal, droning, couldn’t-care-less variety but something original delivered with genuine feeling. John Palmer works for East Midlands Trains and regularly sprinkles thoughtful ditties among the usual news of arrivals and delays. Commuters in the Leicester Station are treated to the odd philosophical musing or history lesson. “Why is there only one Monopolies Commission?” asks John. According to his bosses the customers love it and it enriches what could otherwise be a forgettable experience.
I also liked the on-board train announcement that went something like: “Ladies and gentlemen, I’m sorry to inform you that both our engines have cut out and we’re unlikely to get them re-started for another hour. However, the good news is you’re not at 30,000 feet!”
I like this Purple Cow approach, something different, something with a heart. Try to find ways to engage with your clients in a way that makes it personal rather than soulless. Check out the Johnny the Bagger story on YouTube.
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